Pink Powerwave

Conceptual framework & 3D Rendering

A conceptual work that questions the masculine tone of expensive and well-known 3D productions in public spaces. It questions socio-political dimensions by using experimental forms, plasticity, chrome and streetwear fabric in a speculative design way. All under the concept of "cute but aggressive". While only scratching the surface of feminist thought, this project explores gendered semiotics through the visualisation of a digital sneaker model. The images bring femininity into a space of otherwise masculine attributes and turn them into a dialogue of fragility and normative binaries.