This project explores how reality and perception are connected. To this end, photos, 3D design and digital elements were combined. In this way, an augmented reality was created. The process began with photographs, which were then supplemented by a three-dimensional layer. The additional dimension was adapted to the original photographs to achieve a seamless fusion of reality and virtuality, resulting in a visual representation that blurs the boundaries between objective reality and subjective reality.
Photographer: Hannes Marian Meier
Stylist and Art Director: Vanessa Baernthol
Talent: Mulay
Makeup: Naomi Gugler
CGI: Robin Schneider
Photo Assistant: Jean Paul Pastor-Guzman
Light Assistant: Meryem Celik




The concept is inspired by the idea of context. It shows how circumstances and emotions are connected and how they influence our understanding of reality. The project makes this interplay visible by transforming inner emotions into outer forms. The mixture of analogue photos and computer-generated 3D elements shows how complex perceptions are. Elements merge with their surroundings, just as people merge with their emotions. The subtle and distinctive movements of the model reinforce the visual language of emotions.



This project explores how reality and perception are connected. To this end, photos, 3D design and digital elements were combined. In this way, an augmented reality was created. The process began with photographs, which were then supplemented by a three-dimensional layer. The additional dimension was adapted to the original photographs to achieve a seamless fusion of reality and virtuality, resulting in a visual representation that blurs the boundaries between objective reality and subjective reality.
Photographer: Hannes Marian Meier
Stylist and Art Director: Vanessa Baernthol
Talent: Mulay
Makeup: Naomi Gugler
CGI: Robin Schneider
Photo Assistant: Jean Paul Pastor-Guzman
Light Assistant: Meryem Celik




The concept is inspired by the idea of context. It shows how circumstances and emotions are connected and how they influence our understanding of reality. The project makes this interplay visible by transforming inner emotions into outer forms. The mixture of analogue photos and computer-generated 3D elements shows how complex perceptions are. Elements merge with their surroundings, just as people merge with their emotions. The subtle and distinctive movements of the model reinforce the visual language of emotions.



Copyright © 2026 Robin Schneider

With 5+ years as a freelance creative director and over a decade of experience in design and art direction, I combine creative craft with strategic thinking, working with brands on identity, CGI, and visual storytelling from concept to production.
I've worked with brands across sports, product, and brand experiences, including Rémy Martin, American Express, Netflix, Salewa and iF Design.
With a background in Communication Design (HfG Schwäbisch Gmünd) and career years at 3DELUXE and OBJ.Studio, I bring both the technical depth of a designer and the strategic perspective of a director.
Services
Brand strategy & identity
Marketing consulting
Trend & cultural analysis
Campaign concepts
Creative direction
CGI production
Selected Clients

With 5+ years as a freelance creative director and over a decade of experience in design and art direction, I combine creative craft with strategic thinking, working with brands on identity, CGI, and visual storytelling from concept to production.
I've worked with brands across sports, product, and brand experiences, including Rémy Martin, American Express, Netflix, Salewa and iF Design.
With a background in Communication Design (HfG Schwäbisch Gmünd) and career years at 3DELUXE and OBJ.Studio, I bring both the technical depth of a designer and the strategic perspective of a director.
Services
Brand strategy & identity
Marketing consulting
Trend & cultural analysis
Campaign concepts
Creative direction
CGI production
Selected Clients