DOOH EXPLORATION
Digital out-of-home activation
OBJ. Studio invited me to craft a unique 10-second short, to explore the WALLDECAUX's DOOH screens combining urban landscapes with digital art. Alongside my contribution as an artist, I also worked on the art direction of the series, focusing on typography and layout, shaping the visual language that ties the project together.
Curated by OBJ. Studio and supported by WALLDECAUX, this initiative transforms everyday city screens into temporary canvases.
Creative Direction: OBJ. Studio
Partner: WALLDECAUX
Production: OBJ. Studio
Art Direction: Robin Schneider
Artists:
Christine Papst
Lucas Hesse
Kevin Jaeger
Lucas Gutierrez
Robin Schneider
Valentin Heinrich
Robin Vollmar
Juila Kobel
Josua Rappl
Computer Vincent
Lukas Treibenreif
Jo Rychlik
Cities: Berlin, Bremen, Dortmund, Dresden, Düsseldorf, Freiburg, Hamburg, Köln, Ludwigshafen, Mannheim, Saarbrücken, Stuttgart, Wiesbaden
Working on a format like this means thinking in compression. Every frame has to carry weight and timing is everything. What doesn’t fit gets sharper. This project challenged me to strip things down. Visually, rhythmically and conceptually.
To represent the project visually, I created a key artwork using fragments of all contributing pieces, merging them into a single artwork that serves as the face of the series.
